cnrd_logo_1440 cnrd_colors_1440 cnrd_network_1440 cnrd_flyer_1440 cnrd_cards_1440 cnrd_brief_1440 cnrd_folder_1440 cnrd_certifocates_1440 cnrd_nametags_1440 cnrd_jnrd_1440 cnrd_lectora1 cnrd_lectora2 cnrd_banner_1440 cnrd_cal_1440 cnrd_merchandise_1440

Visual Identity for the Center for Natural Resources and Development

CNRD is a network of universities and research institutes aiming to support the support achieving the Millennium Development Goals (MDG 7). Therefor CNRD aspires the creation of a worldwide system of postgraduate courses related to natural resources management and development with an interdisciplinary and intercultural orientation. The project is funded by German Academic Exchange Service (DAAD) and the German Federal Ministry for Economic Cooperation and Development (BMZ).

The key visual is a network of lines, uniting all universities with each other. It represents connection, exchange, equity and unity. The shape does not need to be applied statically, as the exact location of each university is not that important. More important is the existence of certain number of entities, multiple centers, interconnections and meaningful crossings. Therefore the shape can be altered to design the different applications.

Applications included: stationary, business cards, flyer, folder, certificates, presentation templates, name tags, posters, roll-up, screen design for e-learning software “lectora”, calendars, notebooks, promotional items.

 


Project: Visual Identity for the Center for Natural Resources and Development
Client: Cologne University of Applied Sciences, Institute for Technology and Resources Management in the
Year: 2010–2012